The What and How to your Why. 

Being a leader or founder of anything is difficult. You have 5,000,001 things on your mind at any given moment. You stay up late and wake up early to manage your never-ending to-do list. But you do it, because your Why is stronger than the challenges of cranking away at the whats and hows of the business. You need a coach, collaborator, and partner to execute the vision.

Hey, I’m Jae

I’m a former rugby player turned product leader who believes a good team is everything. I’ve spent the last decade+ of my career working alongside Executives and Founders to build new business ventures, products, and services. I focus on zero-to-one product development and business strategy.

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Some Highlights:

  • Spent a decade in technology including front-end website development, software project management, and product management.
  • Brought 3 award-winning spirits (CPG) brands to market from 0-1 as the Head of Marketing and Product Development
  • Led an innovation team focused on the future of work at a $4B company
  • Led Product as hire #2 for a startup nonprofit data platform
  • Worked in a wide range of industries and organization types, incl. Distilled Spirits, Events & Conferencing, Residential & Commerical Real Estate, and a Non-profit Data platform

I turn whiteboards filled with sprawling trees of ideas and phrases into physical and digital products that people love, use, and care about. I want to help mission-driven organizations bring a little more magic in the world.